The run up to Christmas got me thinking about how retail has changed over the last few years. I heard on the radio that Monday 21st December was the crucial 24 hours in which retailers could meet or fail to meet their sales figures for the end of the year.
The main problem with retail is that consumers are more and more often opting to spend their money online. It is simply so much easier as a consumer to sit in the warmth of your home, in front of the computer and have everything you buy delivered to the door...
Consumers can avoid the queues, the cold weather, the (lack of) parking, pavement rage and being laden down with big, heavy bulky bags...
It simply makes sense, doesn't it?
However, there are several things that you don't get with online shopping: the personal touch.
Apart from maybe a quick chat with the delivery driver, there is no human contact during your shopping spree. There are no sales advisors who can help you choose the best item, make recommendations to you or to have a bit of a laugh with and raise your spirits!
Another downfall with online shopping is you don't have the item until it's delivered.
Many people would prefer to have their shopping with them in their hand after spending their money. Even with companies offering speedy delivery services, there isn't the same guarantee of getting your stuff... Not in time for Christmas / birthdays / anniversary / ever!Sometimes you want the safe knowledge that your purchased items are with you and not on the back of a lorry somewhere between your home, the depot and timbucktoo!
As an option, I would use online shopping to order hard to find items, perhaps an item from overseas, but I admit I prefer to go into a shop and browse-buy, flirt with the pretty sales assistants and leave with my shopping in my hands.
What are your thoughts on the online shopping vs retail shopping? Leave your comments below!
- Thelittlerich
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Do you have any thoughts on what I have pondered? Please leave your comments below!
- Thelittlerich